Effective Marketing and Sales. If you can solve these two problems then you are well on the way to building a profitable, sustainable business.

 

From graduating with a Business Degree (Marketing Specialism) in 1991, I’ve been fortunate to have developed and grown businesses for companies from leading global FMCG companies to startups, including my own.

 

Times and the tools, skills and processes we all use have changed. However, the concept of putting your customer and meeting their needs at the heart of your business is still the most important thing you can do as a business. Now, more than ever.

 

What has made the biggest difference in marketing and sales effectiveness is technology. Our ability to find, and communicate cost-effectively with customers is easier and cheaper than ever before, and the systems needed to ensure customer satisfaction with every transaction are at our fingertips.

 

Making now a better time to grow your business than at any time in history.

 

In the last 15 years, I have mainly worked in Digital Marketing and E-commerce, covering all disciplines. In 2005 I chose to move away from the traditional corporate world and take advantage of the opportunities the internet created by establishing my own e-commerce led business.  In creating a brand, establishing it’s online presence (alongside traditional channels), creating customer funnels, establishing robust supply processes and developing lifetime customer value, I have shared the problems you face today.

 

As often happens, our continued expansion led to an approach from a larger competitor seeking to increase their own online presence, and this led to a successful trade sale exit. Since then I have enjoyed working on a consulting/interim basis helping others grow their own sales and profits.